Superbloom Tower of London


At Paul Bristow, we’re proud to announce our most recent work with Historic Royal Palaces, the Superbloom Range. Created for the Platinum Jubilee year of Her Majesty the Queen. To mark the occasion, over 20 million seeds have been sown in the famous moat which will develop and morph over the course of the summer, culminating in the creation of a beautiful, new naturalistic landscape in the moat.  Designed to attract pollinators, Superbloom will bring a wonderful natural beauty to the urban space and introduce a new biodiverse habitat for wildlife. It will celebrate the value of nature for our well-being. Witness the flower display evolve into new colours and scents over the course of the summer creating a wonderful sensory experience for visitors.

We proudly worked in collaboration with Historic Royal Palaces with our bespoke inhouse design support. We were provided with designed and branded artworks created and used by Historic Royal Places for the event to start from, which Jaco our talented designer then adjusted and tailored for the wide range of different products that we offer. We then showed them the extensive range of possibilities and whittled down the product options and designs until we produced this exciting and memorable textile and apparel collection. The entire diverse product range consists of large tote bags, book bags, tea towels, cosmetic bags, box cosmetic bags, T-shirt’s, sweatshirts and scrunchies. 

Superbloom at the Tower of London runs from June to September. As an evolving display, it’s designed to offer visitors a changing experience depending on when they visit – moving from soft green hues in June to whites, blues, pinks and oranges throughout the height of summer and into September.

The Moat has a history of undergoing different changes and uses depending on the times, after its original use it was changed in the 19th century when it was drained and grassed over, to be used as a grazing ground for Victorian livestock and was even used as allotments in the second world war. The Superbloom event takes inspiration from a previous event, in 1977 during Her Majesty the Queen’s Silver Jubilee the mote had a garden display in celebration. Superbloom revisits the concept with a larger focus on the diversity of nature, as well as a focus on the pollinators, insects and seed-eating birds. 

The premium manufacturer customer support we’re able to provide allows our partners to deliver stunning ranges consistently and effortlessly. We strive to fully unlock your collection’s full potential.

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Paul Bristow